Vission
To create a new model for hospitality education-one that is accessible, intentional, and rooted in community.
This retreat is designed to bring together a select group of bartenders in Northern Arizona for a shared experience that blends education, mentorship, and connection within a powerful national environment. By removing traditional barrier like travel cost and scale, we aim to deliver the depth and impact of national events in a more personal, immersive setting. Our vision is to reinvest in the people who drive this industry forward – equiping them with knowledge, inspiration, and relationships that extend fay beyond the retreat itself.
Our Mission
At Juniper & Jigger Hospitality Co., our mission is to bridge the gap of national large-scale events and local mentorship.
We are committed to creating high-impact, regionally accessible experiences that deliver the same level of education, inspiration, and connection as national events—without the barriers. Through thoughtfully designed retreats like this Northern Arizona gathering, we aim to reinvest in our community, providing meaningful opportunities for learning, collaboration, and personal growth during a time when it’s needed most.
By focusing on sustainability, mentorship, and authentic connection, we are building a model that supports the modern hospitality professional—ensuring that even in challenging times, our industry continues to evolve, inspire, and thrive.
Educators
Jason Asher
Jason’s illustrious career as a mixologist and culinary expert has earned him numerous accolades, including “Best U.S. Cocktail Bar”, top 4 “Best U.S. Bar Mentor”, and inclusion on North America’s 50 Best Bars list for 2 consecutive years. His innovative approach and dedication to excellence have garnered features in publications like Esquire and GQ.
Jax Donahue
Drawing on a background that bridges creativity and operations, he manages every facet of beverage delivery—from inventory management, product sourcing to staff training, budget oversight, and on-site execution. His project approach mirrors a production mindset: aligning scope, schedule, cost, and quality to ensure seamless guest experiences and disciplined logistics.
Kailee Asher
With a strong background in hospitality and communication, Kailee has spearheaded marketing initiatives that have led her husband’s cocktail bars to national acclaim. Her role as Director of Communications at Barter & Shake and her current position with Juniper & Jigger highlight her expertise in brand strategy and execution.