Phoenix’s cocktail scene has evolved into a vibrant hub for creativity, thanks to some trailblazing figures behind the bar. Among these innovators is Jason Asher, an award-winning mixology expert and operating partner behind some of the city’s most successful cocktail bar concepts. Known for his craft cocktail innovation and impeccable attention to detail, Jason’s work has not only elevated Phoenix’s bar culture but also garnered national and international acclaim.
The Rise of Jason Asher and Award-Winning Cocktail Bars in Phoenix
Jason’s influence on the Arizona bar scene is remarkable. As the mixology and operating partner for several standout venues, he has helped define what it means to create not just cocktails but unforgettable, immersive experiences. His efforts have led to multiple accolades for the bars he’s involved with, solidifying their reputation as top destinations for drink enthusiasts.
Among his notable endeavors is the celebrated UnderTow, a tiki-inspired cocktail haven that transports guests to a world of tropical sophistication. Known for its masterfully crafted tiki cocktails, intricate decor, and elaborate storytelling, UnderTow earned recognition as one of the Top 50 Bars in North America from industry leaders like Tales of the Cocktail. Jason’s creativity and commitment to quality continue to shine through every cocktail, each crafted with an unmatched blend of flavors and precision.
Another example of Jason’s expertise is his involvement with Century Grand, a multi-concept space with bars like Platform 18, an immersive cocktail experience set in a 1920s Pullman train car. This venue has received rave reviews for its theatrical ambiance and, of course, the elevated craft cocktails that Jason oversees.
Recognition in Leading Publications
Jason’s innovative approach consistently attracts media attention. Many of his cocktails and concepts have been featured in prominent publications, praising his ability to combine creativity with technical mastery. Articles in the AZ Republic, Phoenix New Times, and Phoenix Magazine have highlighted his contributions to Arizona’s cocktail culture. Jason has also gained notice in national and industry publications such as Imbibe Magazine and Tasting Panel Magazine, solidifying his influence beyond Phoenix.
Here are some articles to explore his work further:
- AZ Republic
- Phoenix New Times
- Phoenix Magazine: Space Case
- Imbibe Magazine: Fireside
- AZ Foothills Magazine
Craft Cocktail Innovation at the Core
What sets Jason apart in the Phoenix mixology scene, and beyond, is his relentless pursuit of innovation. He doesn’t just create drinks—he crafts stories in a glass. From the perfect balance of flavors to visually stunning presentations, Jason’s cocktails go beyond the ordinary. This creativity not only delights customers but also serves as inspiration for industry peers.
For instance, many of Jason’s signature drinks incorporate rare spirits, house-made syrups, and unexpected flavor combinations. His tiki-style creations at UnderTow have redefined what guests can expect from this cocktail genre, while his work at Century Grand elevates every interaction with inventive, transportive storytelling.
Jason has also shared his cocktail expertise with the world by publishing drink recipes designed for enthusiasts and professionals alike. You can explore some of Jason’s written recipes, such as the tropical-inspired Walking Stick, the rich and complex flavored Be Trippin, and the expertly balanced Chains to the Mast. These provide a glimpse into his creative process and ability to translate ideas into liquid art.you can also add images
